Digital Marketing Services

Full-Funnel Digital Marketing That Generates Leads Now.

PPC advertising, content marketing, email automation, and conversion rate optimisation — the complete channel mix for businesses that need immediate leads alongside long-term organic growth. One strategy. One report. One point of contact.

Free audit delivered in 24 hours No long-term contract Fixed-price proposals
+210%
Lead Increase
↑ Avg client
-48%
Cost Per Lead
↓ Reduction
+3.2x
Conversion Rate
↑ Post-launch
Lead Generation — Last 8 Months
Google Ads ROAS 4.2x
↑ Active
Email open rate 38%
↑ Above avg
Landing page CVR +3.2x
↑ CRO win
Cost per lead -48%
↓ Optimised
+210%
Average lead increase across full-funnel clients
-48%
Average cost per lead reduction with CRO
4+
Channels managed as one integrated system
Free
Full marketing audit delivered in 24 hours
What We Cover

Four channels. One growth system.

Our digital marketing services are available independently — or managed as one connected system where paid, organic, email, and conversion all reinforce each other and results compound month after month.

01

PPC and Google Ads

Immediate visibility for high-intent searches — generating qualified leads from day one while SEO builds long-term organic traffic.

02

Email Marketing and Automation

Subscriber list building, drip campaigns, and email automation that nurture leads into customers and keep existing customers buying.

03

Content Marketing

Strategic content that builds authority, supports SEO, drives organic traffic, and gives your paid campaigns high-quality assets to promote.

04

Conversion Rate Optimisation

Landing page optimisation, A/B testing, heat map analysis, and checkout flow improvements that turn existing traffic into more leads and sales.

01 — PPC and Google Ads

Immediate Leads from Day One.

PPC advertising delivers qualified leads the moment your campaign goes live — targeting the exact keywords your customers are searching at the exact moment they are ready to buy.

DAG manages Google Search Ads, Google Shopping, Display, and YouTube campaigns — with conversion tracking, negative keyword management, ad copy testing, and landing page optimisation built into every engagement.

Google Search Ads — keyword research and campaign build
Ad copy writing and A/B testing
Negative keyword management
Conversion tracking and attribution
Landing page optimisation for paid traffic
Monthly performance reports
Get a Free PPC Audit

What PPC delivers for your business

Qualified leads from Google Search within days of campaign launch — with full conversion tracking so every pound and rupee of spend is accounted for.

4.2x
Average ROAS
Day 1
First leads
-48%
Cost per lead avg
Free
PPC audit
02 — Email Marketing and Automation

Turn Subscribers Into Paying Customers.

Email marketing delivers the highest ROI of any digital channel. DAG builds email systems that nurture leads through the buying journey and keep existing customers engaged and buying again.

From subscriber list building and welcome sequences to abandoned cart recovery and re-engagement campaigns — every email is written, designed, and tested specifically for your audience and goals.

Email list building strategy
Welcome and onboarding sequences
Drip campaign creation and setup
Abandoned cart and re-engagement flows
Newsletter design and copywriting
Open rate and click-through optimisation
Get a Free Email Audit

What email marketing delivers

A reliable lead nurturing system that converts subscribers into customers automatically — and keeps existing customers buying without ongoing ad spend.

38%
Avg open rate
£36
Return per £1
Auto
Lead nurturing
Free
Email audit
03 — Content Marketing

Content That Ranks, Converts, and Compounds.

Content marketing builds long-term authority — creating assets that rank on Google, educate your audience, support your sales team, and give your paid campaigns high-quality material to promote.

DAG’s content strategy is built around topic clusters — pillar content supported by related articles that signal topical authority to Google and drive rankings across entire subject areas.

Content strategy and topic cluster planning
SEO-optimised blog and article writing
Pillar page and landing page creation
Lead magnet and downloadable content
Content calendar and publishing schedule
Content performance tracking and refresh
Get a Free Content Audit

What content marketing delivers

Long-form content assets that rank on Google and generate organic leads long after publication — compounding in value month after month.

+3x
Organic traffic
Page 1
Content rankings
Long
Term compounding
Free
Content audit
04 — Conversion Rate Optimisation

More Leads from Existing Traffic.

CRO is the fastest way to improve your marketing ROI without spending more on ads — by converting a higher percentage of the visitors you already have into enquiries, leads, and customers.

DAG uses heat maps, session recordings, A/B testing, and conversion funnel analysis to identify exactly where visitors are dropping off — and implements specific fixes that increase conversion rates measurably.

Landing page audit and redesign
A/B testing — headlines, CTAs, layouts
Heat map and session recording analysis
Conversion funnel identification and fix
Form and checkout optimisation
Monthly CRO performance reports
Get a Free CRO Audit

What CRO delivers for your business

More leads and sales from the traffic you already have — reducing cost per acquisition while increasing revenue without increasing ad spend.

+3.2x
Conversion rate
-48%
Cost per lead
A/B
Tested every change
Free
CRO audit
Client Results

Real results from real campaigns.

A sample of measurable outcomes delivered through DAG digital marketing campaigns — lead generation, cost reduction, and revenue growth.

B2B SaaS — United States
+210%
Qualified leads
-48%
Cost per lead

Full-funnel campaign combining Google Ads, content marketing, and email automation — delivering 210% more qualified leads while cutting cost per lead nearly in half within six months.

Ecommerce — United Kingdom
4.2x
Google Ads ROAS
+3.2x
Conversion rate

Google Shopping and Search campaigns with landing page CRO — achieving a 4.2x return on ad spend while tripling the conversion rate on the main product landing pages.

Service Business — Australia
38%
Email open rate
+3x
Repeat revenue

Email automation and content marketing system — achieving a 38% open rate and tripling repeat customer revenue through targeted nurture sequences and monthly newsletters.

How We Work

From free audit to compounding results.

A structured four-step process — clear expectations from day one, measurable outcomes from month one, and compounding results from month three onwards.

01

Free Marketing Audit

A full audit of your current marketing performance — PPC, email, content, and conversion — identifying exactly where you are losing leads and revenue right now.

24 Hours
02

Strategy and Plan

A 90-day plan covering channel mix, budget allocation, campaign structure, and KPIs — approved by you before any execution begins.

Week 1–2
03

Launch and Optimise

Campaigns launched and improved every week using live performance data. PPC, email, content, and CRO managed as one coordinated system.

Ongoing
04

Report and Scale

Monthly plain-language reports — leads generated, cost per lead, ROAS, and conversion rate — plus specific actions to expand what is producing the strongest results.

Monthly
Digital Marketing FAQs

Common questions about our digital marketing services.

Cannot find what you need? We respond to every enquiry within 24 hours.

What is included in your digital marketing service?
Our digital marketing service covers PPC advertising, email marketing and automation, content marketing strategy and production, and conversion rate optimisation. Services are available individually or as a complete integrated system — we identify the right channel mix for your specific business and budget at the start of every engagement.
How quickly will PPC generate leads?
Google Ads campaigns can generate qualified leads within 24 to 48 hours of launch. The first two to four weeks are typically a learning phase where we optimise bids, keywords, and ad copy based on live performance data. Most campaigns reach their target cost per lead within four to six weeks of launch.
What is a good ROAS for Google Ads?
A good ROAS varies by industry and margin, but as a general benchmark, a 4x return on ad spend means you are generating £4 in revenue for every £1 spent on ads — which is considered healthy for most industries. DAG targets a ROAS above 3x as a minimum threshold and optimises continuously to improve it.
How does email marketing help my business?
Email marketing serves two primary purposes — nurturing leads who are not yet ready to buy into paying customers over time, and re-engaging existing customers to generate repeat purchases and referrals. It delivers the highest ROI of any digital channel and operates automatically once the sequences are set up.
What is conversion rate optimisation and why does it matter?
Conversion rate optimisation is the process of improving your website and landing pages so a higher percentage of visitors take the action you want. If your current site converts at 2% and CRO improves that to 4%, you double your leads without spending more on ads. CRO is the fastest way to improve marketing ROI from existing traffic.
Is there a minimum contract length?
No. Every DAG digital marketing service is month-to-month with no minimum commitment. We earn continued engagement through results — not through a contract that makes it expensive to leave.
Free Marketing Audit — 24 Hours

Ready to generate more leads immediately?

A free audit of your digital marketing services covers your current PPC performance, email marketing setup, content gaps, and the specific opportunities that will have the biggest impact on your lead generation — delivered within 24 hours.

Get Your Free Marketing Audit
Full PPC and email audit Delivered in 24 hours No long-term contract Fixed-price proposals
Free — No commitment — Month-to-month terms — Worldwide clients welcome
+210%
Lead Increase
↑ Avg client
-48%
Cost Per Lead
↓ Reduction avg
4.2x
Google Ads ROAS
↑ Avg achieved
+3.2x
Conversion Rate
↑ Post CRO
38%
Email Open Rate
↑ Avg achieved
Free
Marketing Audit
✓ 24hr delivery
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